Press - Page 2
Growing the Call of Duty Franchise - Forbes.com
"Call of Duty: Modern Warfare 3 is not only a mega-hit in the gaming industry having grossed over $1 billion in sales worldwide in its first 16 days of release, but it also set the record as the fastest selling entertainment product of all time... arguably the largest entertainment property of all time – bigger than Harry Potter and James Bond. Call of Duty: MW3 was co-developed by Infinity Ward and Sledgehammer Games. Sledgehammer Games, the development studio co-founded by industry leaders Glen Schofield and Michael Condrey, is an independent, yet wholly-owned subsidiary of Activision.
"We are trying to capture … the epic scale of urban warfare in an environment you haven't really seen before," says Michael Condrey, vice president and COO for Sledgehammer Games, a new studio formed by No. 1 game publisher Activision to assist in delivering top-notch Call of Duty games.
Inside Sledgehammer Games and the biggest gamble you never knew about - Digitaltrends.com
“As the first title from Sledgehammer Games, committing to deliver Call of Duty: Modern Warfare 3 was like taking on Mt. Everest,” Condrey recalled. “We knew Call of Duty fans, and Activision, were placing a massive bet on the scrappy upstart team from San Francisco. The pressure was intense, but it provided the energy and aspirational goals that the team rallied behind. I couldn’t be prouder of how the team responded to challenge.”
Interview: Call of Duty "transcends entertainment in such a massive way" – Gamesindustry.biz
"What I can say hands down, in no uncertain terms, is the studio has poured every last bit of value that they could to put out the best experience in November. We held nothing back."
Better Know Sledgehammer's Michael Condrey and Glen Schofield - IndustryGamers
“We had a clean canvas to paint our vision, and complete autonomy to craft “what great looks like.” That was tremendously rewarding. Glen and I had a strong vision for the studio we wanted to build, and we knew every ounce of energy we put into bringing it to life would be well spent.”
Beyond Dead Space: Sledgehammer Games - Destructoid
“We hold fast to the core belief that we succeed and fail as a group. We have built a foundation of a team with exceptionally talented individuals, and we established, from the beginning, that our studio is built on the values of teamwork, collaboration, and open and honest dialogue," Michael says.
Call of Duty MW3 Interview with Michael Condrey - News 3 New Zealand
“We're passionate developers at Sledgehammer Games. We come to work every day wanting to make the franchise proud of our effort and we've really poured our hearts into Modern Warfare 3. I think the results this year are something pretty special and it comes from every developer being committed to excellence."
"It was important that we hired a senior team who could do fantastic work and who could work very well together."
“"Activision Blizzard's independent studio model is very empowering," said Michael Condrey. "We have a fantastic new studio facility, the foundation for a world-class team and the backing of the industry's most profitable game publisher. This was a rare opportunity we couldn't pass up and we are thankful for the support the Activision organization has shown us."